McLaren-Mercedes: new partnership with Olympus 

Written by David on March 12th, 2008 at 2:11 pmLast Update: March 12th, 2008 at 2:12 pm

McLaren Mercedes Side ViewVodafone McLaren-Mercedes has announced earlier today a new partnership with Olympus as the team’s official supplier of photographic services. Olympus has a rich history of involvement with Formula 1 through previous sponsorships and has worked closely with and has photographed some of the sport’s legendary drivers such as Mario Andretti, Ronnie Peterson, James Hunt, Ayrton Senna and Michael Schumacher. Hunt and Senna both won Drivers’ World Championships with McLaren.

With the new partnership, Olympus will continue to develop its relationship with Formula 1 by working alongside Vodafone McLaren Mercedes drivers Lewis Hamilton, Heikki Kovalainen, Pedro de la Rosa and Gary Paffett. British photographer Jon Nicholson, using the Olympus E system, will spend the 2008 season with the team, capturing not only the action on track but also an exclusive and intimate behind the scenes story as the Vodafone McLaren Mercedes team’s Championship challenge unfolds.

Ron Dennis, Team Principal, said during the announcement: “We are delighted to welcome a renowned brand such as Olympus to our partner portfolio and look forward to a long and successful cooperation. It’s always a tremendous boost for Vodafone McLaren Mercedes when we announce a new partner and to be able to do so only a few days before the start of the new season in Australia makes it even more significant. Formula 1 as a sport attacks every sense, be it sound or smell, but most importantly it is very visual. Photography can capture iconic moments in time on the race track in a way moving pictures don’t allow, and it therefore forms an important element of our communication. Olympus is a visionary organisation, they seek to innovate in every area they work in and we are excited about the opportunities they can help us explore together in this area.”

Graeme Chapman, Olympus Managing Director said: “We are delighted to be involved with the most exciting team in the sport. I am looking forward to more vintage results both on the track and on the back of Jon’s E3 SLR”.

source: Vodafone McLaren-Mercedes

No comments yet. Be the first.

Leave a Reply