Honda gets award for its “Earth Car” 

Written by David on October 30th, 2007 at 9:31 amLast Update: October 30th, 2007 at 9:31 am

Honda Earth CarWhile it was among the slowest Formula One cars in 2007 season, Honda’s RA107 “Earth Car” has won a prize. The Japanese manufacturer, although derided far and wide for delivering a hypocritical message in a wasteful sport, last Friday won the aptly named ‘Grand Prix‘ prize at the second Green Awards.


Held at the Guildhall in London, the second annual Green Awards rewards business for communicating sustainability in a creative and original way. Honda sacrificed all sponsor space on its RA107 for a satellite image of the globe, aimed to raise awareness about environmental issues. The “Earth Car” campaign “best exemplified an outstanding environmental message and had the greatest capacity to raise awareness among the general public,” according to the judging panel. Although controversial, the judges felt the campaign’s “imaginative response… got people thinking, and had many reappraise their relationship with the sport.”

source: GMM

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