Formula 1 News

Lotus Racing partners with CNN International 

The Lotus Racing F1 team and CNN International have today announced a partnership deal that sees the newest F1 team entering into a long-term agreement with the world’s leading news network.

CNN’s world famous logos will feature on the T127 race cars, the drivers’ overalls and on all team clothing.

“The combination of two such iconic and aspirational global brands fits perfectly with CNN International’s worldwide reach and brand positioning,” said CNN’s International Advertising Sales senior vice president Rani Raad. “This unique partnership with Lotus Racing takes CNN International into a new era of marketing and promotions and puts us in front of a worldwide audience of millions.”

“We are very proud to welcome CNN into the Lotus Racing family,” commented Lotus Racing Team Principal Tony Fernandes. “It is a sign of the positive impact we have already made in the global business market that such a prestigious brand, familiar to millions around the world as the definitive source of news and current affairs, has made the decision to partner with us. The whole team and I are looking forward to working with CNN in the months and years to come on some very exciting campaigns.”

source: Lotus Racing