Ferrari and Santander sign five-year deal
During a press conference today at Monza, Ferrari president Luca Cordero di Montezemolo and Bank of Santander chief Emilio Botin announced a five-year deal.
The spanish banking group Grupo Santander, will become from the 2010 season Ferrari’s most important sponsor.
“We are very happy to have a new partner like Santander, with whom we are beginning a very important and long term collaboration,” said Montezemolo. “We share common values, such as striving for excellence, a passion for competition, an international approach and, last but by no means least, the colour red. These values will make this a fruitful partnership, noteworthy around the world.”
The five-year deal will see the Santander logo and branding on the cars, the drivers’ overalls and on the team kit.
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