Williams and Allianz extend partnership
The Williams F1 team confirmed on Tuesday that its long-standing sponsorship engagement with Allianz, one of the leading global services providers in insurance, banking and asset management, has been extended. Over recent years, Allianz has pursued an award-winning sponsorship activation programme, communicating important consumer messages about road safety and risk management built around the engagement Formula One offers.
“Allianz has built extremely effective international awareness campaigns about road safety and risk management around the themes Formula One provides,” said Steven Althaus, Head of Marketing Communication at Allianz SE. “These campaigns have directly and positively impacted our core business activities and this is why our programme with AT&T Williams endures. We are delighted to be extending our agreement with the team.”
“I would like to thank Allianz for their valuable and long term support,” commented Williams Team Principal Frank Williams. “Their ongoing association with the team is the greatest validation of our efforts and there is little which can be more satisfying than enduring relationships of this nature.”
source: AT&T Williams
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